The Treasure of Japan: Co-Creation Project
Transmitting the Value of Cultural Capital
Engaging in co-creation activities centered around traditional industries and products that inherit Japanese culture, with a theme of passing on the value of cultural capital. Utilizing the power of tourism to generate “new products and services,” efforts are made to enhance value-added and expand into new business areas, targeting new customers (such as overseas markets through inbound foreign tourists).
Expansion/Quotation of Co-Creation Projects:
Management of Cultural Capital
(Author: Yoshiharu Fukuhara)
Supporting the definition, evaluation, and
conversion methods of cultural capital.
Aiming to establish the utilization of cultural capital and conducting verification in stages.
Exploring the transformation from cultural capital to economic capital to social capital.
Visualizing activities for BtoB (business-to-business) purposes.
Passing down traditional Japanese culture to the future!
Creating a system for inheriting traditions!
B to G: Business-to-Government, B to B: Business-to-Business, B to C: Business-to-Consumer transactions
Facing Cultural Capital and Maximizing Outcomes Rather than Outputs.
Consulting Firm
Data analysis and hearing on existing business.
Issue clarification
Goal setting
Consideration of measures
Proposal, execution
Tourism Power Marketing
Customer hearing, investigation of cultural capital,
interpretation of purpose.
Establishing outcomes for society
Setting outputs
Business hypothesis setting
Proposal and execution of PoC (Proof of Concept) and
PoB (Proof of Business)